Maximizing Video Marketing for Business
It's no longer news that the most appealing form of content to the majority now is video content. The statistics often make the heads of the biggest marketing and acquisition pundits spin. Before we move forward, let’s look at what video marketing statistics is like in 2022. Here is a summary:
54% of the population want to see more video content from their favorite brands
Video as a marketing tool is used by 86% of marketing professionals.
The ROI from using video as a marketing tool is so enormous that 88% of marketers are satisfied with this strategy.
Video marketers get 66% more qualified leads per year.
The most popular video-sharing platform for marketers is Youtube, with 89 % of consumers planning on using it in 2021. Facebook is second with 70 percent.
Eight purchased an item out of ten people who watched a brand's video.
In 2019, internet users spent six hours and 48 minutes per week watching videos online.
82 percent of the global internet traffic will come from video streaming and downloads in 2022
These results are in particular due to the “capture” that video allows; it captures the attention of consumers much more powerfully than other media, and this is how an Internet user spends an average of 48 seconds on a site that does not include video, compared to more than 5 minutes on a site that present.
What is Video Marketing?
According to Hubspot, video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Increasingly, the essential nature of video and brand content in general in a marketing strategy is asserting itself.
With video content, you tend to connect more deeply with your target audience as they begin to recognize your brand more and build a strong relationship. There is no hard and fast rule to video content on Youtube, Instagram, or Facebook. However, there are some key elements that you should note to maximize video content for your business.
Aside from these general vital elements, you have to understand your brand's unique selling point and capitalize on it when strategizing.
How to maximize video marketing for your business
Interestingly, there are several ways to make the most of video marketing in business. We’re not only talking about the typical promo videos but a few more that are super effective and great for any business, small or large.
Animated Explainer Videos
Users consume Internet content too quickly and get bored of the same proposals. How about including animated videos within your video marketing strategy? Animated explainer videos are arguably the very core of video marketing because they’re easily memorable and impactful. Using Motion Graphics, 2D or 3D animations, or a hybrid between real and animated, you can showcase your product or service.
Tutorial videos
Beyond the promotional or entertainment content of video marketing, it is a fact that users also enter the Internet to learn. Make your videos educational and teach something that you or your company team are experts at.
Products and service Demo videos
They are similar to video tutorials, however, the difference is that they focus on your products. With these videos, you can explain to your consumers the functionalities, characteristics, or correct use of your products. Prospective buyers are usually reluctant to pay for a good or service when they don't know how it works. Placing a demo video on your blog, social media pages, or landing page could go a long way in convincing your audience.
Less talk and more proof with Testimonial Videos
Yet another way to maximize video marketing for business. Before making a purchase, people usually look for reviews and opinions from other consumers. How about featuring video testimonials from your customers to give your products more credibility? Then, your future buyers will leave their doubts and make a purchase decision. A very great example of a perfect testimonial/case study video is one from Slack
Showoff your brand values with a Brand/Company culture video
Your target audience and potential talents want to know you beyond selling to them, and it’s a great way to maximize video marketing. Essentially, the brand creates videos about itself, its goals, mission, etc. However, the twist is to create stories your audience can connect with. Tell your stories, their stories, and product stories, but your target audience should be the center of attraction.
Humanize your brand with Employee Profile Videos
Sales and conversion shouldn’t be all your video marketing focus. While you’re at that, you need to also build a sincere connection with your audience. Get personal. Let the world meet your team members –the typical “who I am and what I do” video. Having a deep connection with your audience creates a sense of togetherness between the brand and them.
Get creative with Unboxing Videos
Did you know that according to Google, the amount of time people have spent watching unboxing videos, on their phones alone, is the equivalent of watching the movie " Love Actually" over 20 million times? Unpack your products and show them to the Internet!
Event Videos
These types of videos are preferred to increase engagement on social networks, as they show the actions that your company performs outside the digital world. And it is that, who does not want to be part of a great party?
Repurpose your existing content
This is a very effective way to up your video marketing game. If you think it through, there has to be something about that old video or blog post that people like or see for them to be interacting with it that much.
The plan is to repurpose all your existing content, either blogs or previously shared videos, by repackaging them, adding one or two items, and then re-post. An example could be your how-to-guide blogpost that is doing well. Imagine how much you will gain from it if you repurpose it into video content.
Conclusion
All these tips have been proven as various businesses have applied them. And we are very sure if you try and use these tips, you'd find your video marketing goals being achieved in no time. Let's know if these tips work for your video content strategy, or click on this link to contact us if you need help.